Account setting:
- Account structure — similar to the structure of the site, which is convenient for the customer;
- Fine-tuning of all parameters.
Selection of key queries:
- I use pay-licensed software;
- I am working on a variety of minus declination requests and words;
- Breakin requests for the respective groups;
- Do hot, warm, cold calling;
- Do breakdown by geography;
- Quality filters minus the words.
Setting search campaign:
- On one key query 4 announcements. Two for desktop computers, two ads are adapted for mobile devices.
- Spend A / B test ad text;
- Amounts to selling text ads in accordance with the principle of ODCA, using USP indicate the price of the goods
- for the screening audience no solvent;
- I use all possible ad extensions;
- Adaptive dynamic search campaigns.
GDN Setting:
- I use all kinds of targeting (interests, key questions, placements, topics, demographic data);
- Qualitatively, hand-pick the placement site;
- I worked out lists of negative words to filter out non-targeted placement sites;
- Sift screenings by category of sites, mobile applications, rule shows to YouTube (YouTube for a separate campaign do);
- I design animated banner;
- Customizable targeting point for most of the target audience;
- My CTR on the Display Network reaches not hundredths, not tenths of a percent, but much larger values … you see it for yourself;
- Customizable cross-targeting;
- In the course of conducting your campaign is optimized to achieve high class performance;
- Spend a campaign aimed at increasing brand awareness.
Setting remarketing:
- Customizable search remarketing;
- Customizable remarketing on any terms, for example, went to the category and does not put in the basket; We
- went to the category, put in the basket and not ordered; We went to the category and bought for repeat sales, etc. …
- Dynamically configure / trade remarketing;
- Customizable video remarketing and more.
Extras. services
- Automatically adjusted to target the weather, if your business is related to weather conditions;
- Rates are adjusted automatically adjust depending on weather conditions;
- Customizable product listings for online shopping;
- Rates are adjusted automatically adjust depending on the prices of competitors on reklamiruyuye you
goods; - Rates are adjusted automatically adjust depending on weather conditions;
- Customizable track any targets / actions of users on the site in Google Analytics, Yandex Metrics;
- Adjustable import costs with Yandex Direct in Google Analytics;
- Customizable phone boom, if your niche is dependent on call;
- Customizable tracking offline orders, b-to-b sales;
- Customizable ads on Gmail;
- For a highly competitive niche tune DSK;
- Customizable adjustments of rates for various conditions.