About me

Let’s get acquainted? 🙂

Hello! My name is Pirogov Stanislav. I am 32 years old. Higher technical education.

I work not only as a contractor but also as an advisor in your project to increase the effectiveness of your marketing. I’ll become a rainmaker in your project

For last 5 years I work as a contextual advertising specialist. During this time I have successfully set up over 600 advertising accounts for various market niches. I work with landing pages, mobile applications, small shops and large online stores with monthly budgets over $30,000.

I always develop effective individual promotion strategies for my clients, give recommendations on site optimization and advertising campaigns, set up fully automated reporting with informative tables and graphs.

You can contact me directly during working hours: Mon-Fri from 9.00 to 18.00

Or you can send me a message and I will respond as soon as I see it.

I am goal-focused and results-oriented. I will keep you on track and provide whatever support you need to be successful. I believe in measuring the effectiveness of our work and will help you track the results of each project and make changes as needed.

Setting up a search campaign:

1. I use two ads for one key query;
2. Create A / B test of ad texts;
3. Compose the ad text with clear offer, deadline and call to action if possible, use Unique Selling Propositions;
4. Add the product’s price to exclude irrelevant audience;
5. Set up Dynamic Search Campaigns if needed;
6. I use ALL the possible ad extensions:

• Structured snippets;
• Callouts;
• Addresses;
• Call extentions;
• Links to applications;
• Sitelinks;
• Prices,
• etc.

Google Shopping Ads.

These are small product cards with image, price and product description. An user can decide if he’s interested in your offer even before going to the site. So you won’t pay for worthless clicks. Typically, this campaign type has a good CTR, profitability, often a lower CPC, than standart search ads.

Also, you can run product listing ads directly in the YouTube video!

Remarketing. To reconnect with users who have already visited your website and maintain their interest we use all the possibilities of remarketing. Various conditions are used, for example:

— An user visited a product category, but he didn’t add goods to the shopping cart;

— An user visited a category, added goods to the shopping cart, but didn’t complete the purchase;

— An user made an order (and you want to sale some additional products).

Dynamic remarketing is a great tool which helps to improve the ROAS. Your website’s visitors would see ads that contain products and services they viewed on your site.

Using Search remarketing you may create specific propositions for users who have already visited your site when they search for your product again. You may also «catch» them using less relevant keywords cause you already know they are interested in your products or services and it’s usually cheaper. Or you can adjust bids to show your ads for these people on higher positions.